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Ultraviolet: the make-up colour of the future | Eva Wiseman

Purple patch: Oscar de la Renta at New York fashion week for autumn/winter 2017/18.
Purple patch: Oscar de la Renta at New York fashion week for autumn/winter 2017/18. Photograph: Getty Images

So, every year, the Pantone Colour Institute chooses a colour that symbolises the cultural mood, and this year it’s ultra violet. Ultra violet, as in Jimi Hendrix and Prince, and the endless night sky, and eyeshadow used with gusto, and nail varnish that looks like you trapped your fingers in the boot, and lipstick that makes you feel interesting. “From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection,” the Institute said, “intuitive ultra violet lights the way to what is yet to come.”

Get the look

Christophe Robin Shade Variation Care £37
House of Intuition Violet Water £12.50
RMK Water Eyes Colour Ink £31
FB Starlit Hyper-Glitz Lipstick £16
Sisley Phyto Ombre Eclat in Ultra Violet £30
Axiology Lipstick in Desire £25
Nailberry in Blueberry £14.50
George Loose Eyeshadow in Tokyo Dream £3
Smashbox Always On Liquid Lipstick £19

Now’s the time…

Make your own mascara. Eyeko has launched the world’s first online customised mascara service at With more than 100 options, chances are you’ll fine the process eye-opening.

Email Eva at or follow her on Twitter @EvaWiseman

This article titled "Ultraviolet: the make-up colour of the future" was written by Eva Wiseman, for The Observer on Sunday 14 January 2018 06.00am


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