Art and design






Life and style








US news

World news

Beer-battered ‘tofish’: welcome to London’s first all-vegan pub

Meriel Armitage and Luke McLaughlin toast the opening of their vegan pub with Tequila Sours, cocktails made with chickpea water instead of egg whites
Meriel Armitage and Luke McLaughlin toast the opening of their vegan pub with Tequila Sours, cocktails made with chickpea water instead of egg whites Photograph: Sophia Evans for the Observer

Four years ago, Meriel Armitage was so anxious about using the word vegan on her menu she considered dropping it altogether. On Friday night, shortly after dusk, the 34-year-old opened the doors of London’s first 100% vegan pub, its sales pitch very much based on an absolute boycott of animal products.

Standing by the freshly polished bar, as the first customers arrived into the dimly lit room where all food, drinks, fixtures and fittings are purely plant-based, Armitage smiled: “Back then, we were genuinely worried about putting customers off; suddenly it’s the opposite.”

The arrival of the Spread Eagle in east London’s Homerton, occupying a prime spot on a hipster artery stretching from central Hackney, coincides with unparalleled enthusiasm for veganism.

This month’s Veganuary has enticed at least 100,000 to give up all animal produce for the month, a 40,000 rise on last year. Little more than 3,000 took part in its inaugural outing in 2014. Global brands have spotted the potential, Pret a Manger launching its vegan range a week ago. On Monday, Britain’s biggest supermarket, Tesco, unveiled its range of 100% plant-based meals to be sold in 600 stores.

For Luke McLaughlin, co-founder with Armitage, the Spread Eagle’s arrival marks the start of the next phase of veganism’s move into the mainstream. “A year ago, we would have been nervous about opening, but not any more,” he said.

His confidence was justified by the early flurry of customers. A group of London food bloggers, who knew each other through their admiration for all things vegan, were among the first to place an order with Armitage’s kitchen. Admiration greeted the arrival of tacos with vegan chorizo, vegan fried chicken scallops and beer-battered “tofish”.

Kishani Widyaratna, 32, was among those wowed: “It’s exciting to be here, veganism is growing fast.” Her friend Hannah Siery, 35, nodded eagerly: “The Tesco range was such a big step, the buzz around veganism has never been like this.”

McLaughlin, 38, from Rochdale, predicts the Spread Eagle will prompt a surge in similar vegan ventures around the capital, six years after Soho’s Coach and Horses gained kudos as London’s first vegetarian pub. Research suggests there are more than half a million Britons following a vegan diet. Another food blogger predicted that the rise of veganism will result in a Britain split between vegans and meat eaters. “There’ll be no middle ground any more, just a divided nation,” said Sareta Puri, 34.

Hackney resident Erin Hackett, tucking into a plate of corn esquites, believes it will gradually become the norm to eat less meat. “Meat used to be more of a treat for our father’s generation and I can see a return to that,” said the 31-year-old.

The Spread Eagle, on Homerton High Street, Hackney, attracted a crowd on its opening night.
The Spread Eagle, on Homerton High Street, Hackney, attracted a crowd on its opening night. Photograph: Sophia Evans for the Observer

Helping drive demand, according to Armitage, are social media and the accumulation of readily available information shining a light on aspects of mass-food production. “It’s become harder to cut yourself off from the realities,” she said. Several of those in the Spread Eagle on Friday cited Simon Amstell’s Carnage, a dark comedy set in the future where older generations suffer the guilt of their carnivorous past, as another defining moment in the evolution of veganism.

That London’s first vegan pub is in Hackney should come as no major surprise. The UK’s first vegan chicken shop, Temple Of Seitan, opened last year and has since drawn crowds of devotees. A vegan Christmas market in the borough drew four-hour food queues.

The Spread Eagle has been popular with the area’s drinkers since 1752 and, on Thursday night, residents were invited to sample its cask ales, brewed without using any animal products. Nine of the pub’s stalwart drinkers turned up, taking their usual stools – their leather seats ripped up and assiduously replaced with synthetic covers – to sample their first plant-based pints. “They said that they’ve never been made to feel more at home and that delighted me. They’re part of this area, it’s rich heritage,” said McLaughlin.

Others had travelled slightly further to sample its fare. Tali, 27, from Los Angeles, was adamant the Spread Eagle is certain to become a trendsetter. “Think of the environmental benefits, the health benefits – what’s not to like?”

Across her at the table sat Damien Clarkson, 33, the co-founder of Vevolution – a media company devoted to promoting vegan culture. He hosted the recent Tesco launch, and predicted veganism’s takeover might become so rapid that it becomes the dominant positioning of restaurants and pubs. “In five years’ time, the place selling meat will be the odd one out,” he laughed.

Beside him, Judy Nadel, 33, said: “Veganism is not exclusive, it’s for everyone, that’s really my hope for the future.”

By 10pm, the pub was buzzing. Armitage scanning the bustling room, said: “At one point, you would’ve hidden that you were vegan; now it’s a case of being loud and proud. All of a sudden, you no longer feel meat eaters have the upper hand.”

This article titled "Beer-battered ‘tofish’: welcome to London’s first all-vegan pub" was written by Mark Townsend, for The Observer on Sunday 14 January 2018 12.04am

Life and style

My life in sex: ‘He turned me on more than any three-dimensional man had’

It’s 11 years since I started a sexual relationship with a man I’ve never met. When we connected on… Read more

Awkward moments: are they something to celebrate? | Oliver Burkeman

In the late 1960s, the anthropologist Edmund Carpenter arrived in New Guinea armed with mirrors,… Read more

Tripe Day, Waffle Day, Nutella Day – when did food get so needy?

So how did you celebrate World Nutella Day? What do you mean, you missed it? How could you miss… Read more

Someone’s asking why you’re late? Lie. Lie through your teeth | Coco Khan

Cultural differences are supposed to be sweet, right? Tomayto, tomahto, aww. And isn’t it cute how… Read more

The casual dining crunch: why are Jamie’s Italian, Strada, Byron (and the rest) all struggling?

In the summer of 2015, restaurant owner David Fox was made an offer he couldn’t refuse. One that… Read more

Thomasina Miers’ recipe for smoked haddock souffle with sheep’s cheese

There is something inherently thrilling about pulling a light, barely quivering souffle from the… Read more

I am struggling with dating since leaving a conservative religion

I am a 23-year-old woman who is having trouble navigating the secular dating world. I grew up in a… Read more

Quality versus value wines: can you have both?

Not everyone has taken to the current series of The Wine Show, including this paper’s TV critic,… Read more

'Here we don't have to hide our ambition': the rise of the women-only workspace

It’s a drizzly, cold evening in January. The steps outside 11 Rathbone Place, a five-storey… Read more

Wulf & Lamb, London SW1 – restaurant review | Grace Dent

Some critics visit restaurants twice before writing their review. I see valour in this, but at the… Read more