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Ryan Murphy joins Netflix in unprecedented 'mega deal'

‘My dreams have crystallised’ … Ryan Murphy.
‘My dreams have crystallised’ … Ryan Murphy. Photograph: Emma McIntyre/Getty Images

Ryan Murphy, the creator of hit shows including Glee, Nip/Tuck and American Crime Story, has signed a $300m (£216m) deal to make shows exclusively for Netflix for the coming five years.

Murphy’s deal, said to be the biggest ever struck to secure a big-name TV producer, marks the latest flexing of muscle by the deep-pocketed streaming services and is a blow to the traditional TV business and Fox.

Netflix has already poached Shonda Rhimes, creator of broadcaster ABC’s hit shows including Grey’s Anatomy, Scandal and How To Get Away with Murder; Friends co-creator Marta Kaufman, and Jenji Kohan, who is behind Weeds and Orange is the New Black.

Last year, rival Amazon also got in on the action, striking a deal with Amy Sherman-Palladino, the creator of Gilmore Girls, which has borne fruit in the Emmy-winning comedy The Marvelous Mrs Maisel.

High-quality programming is the key weapon in the battle for viewers and digital rivals, such as Netflix, which has an annual budget of $8bn (£5.7bn), are able to strike increasingly big deals with top on-screen and off-screen talent for their services.