Art and design






Life and style








US news

World news

The hardest karaoke song in the world: Iceland launches new tourism campaign

Iceland’s new karaoke video

Iceland, the country known to many as home of “that volcano whose name I can’t pronounce”, is pretty good at playing to its quirks.

This week the country’s tourist board launched a new video campaign dubbed “The Hardest Karaoke Song in the World”, challenging tourists to get to grips with its notoriously difficult-to-learn language.

Working through the 32 letters of the Icelandic alphabet, the song covers common words and phrases in the language.

Performed by Icelandic comedian Steindi Jr, the song, The A-Ö of Iceland, helps teach the difference between a torfbær (turf house) and a bílaleigubíll (hire car) and why you should always remember to take your sundskýla (trunks) to the sundlaugar (swimming pool).

The tourist board has also released a video of tourists attempting to sing along.

Iceland has already run several tourism campaigns poking fun at the country’s idiosyncrasies. In 2015 it launched a “human search engine”, which invited visitors to ask a real-life Icelander questions about the country via social media. The “Ask Gudmunder” campaign was fronted by seven locals who share the first name Gudmundur – one of the most common names in the country.

Last year the tourist board launched “Iceland Academy”, which consisted of a series of videos advising on issues such as “how to avoid hot-tub awkwardness”.

The national airline has also run promotions of a similar ilk. Last year Icelandair launched its “stopover buddies” scheme, in which airline staff would show you around their country for a day.

Tongue-in-cheek tourism campaigns seem to be increasingly popular across the far north of Europe. This year the Faroe Islands launched “Faroe Islands Translate”, creating their own version of Google’s translation service.

In 2016 it launched “Sheep View 360”, in which five sheep were fitted with cameras to create its own version of Google Street View, which had yet to map the island’s roads.

The Lofoten Islands also chose to platform its sheep for the sake of tourism, following the adventures of four sheep - Frida, Erik, Kari, and Lars - as part of its #SheepWithAView campaign.

This article titled "The hardest karaoke song in the world: Iceland launches new tourism campaign" was written by Will Coldwell, for on Tuesday 10 October 2017 03.51pm


TripAdvisor crowns Bournemouth the UK’s best beach

Bournemouth’s beach has been named among the best in Europe in TripAdvisor’s annual Traveller’s… Read more

New waves: make a break for the 'crown jewel' of India's surf scene in Tamil Nadu

On a crescent moon beach, just metres from the shoreline, fishermen were making repairs, their nets… Read more

10 of the best new UK museums and galleries for 2018

V&A Dundee One of the most significant new openings of the year will be Scotland’s first design… Read more

Drink in the view: BrewDog to open its first UK ‘beer hotel’

With beer taps in the bedroom and a fridge of beer in the shower, plans for BrewDog’s new hotel… Read more

Eurostar's direct London-Amsterdam tickets on sale after IT hold-up

Tickets for Eurostar’s new direct high-speed rail service from London to Amsterdam went on sale on… Read more

Share a tip on your favourite UK and European beaches – and win a £200 hotel voucher

Bournemouth has been ranked the UK’s best and Europe’s fifth best beach by TripAdvisor – but where… Read more

Idyllic tropical islands: readers’ travel tips

Winning tip: San Blas Islands, Panama Comprising 365 islands in the Caribbean Sea, the San Blas… Read more

A local’s guide to Istanbul's new cool neighbourhood

Until recently, the neighbourhood of Kadıköy-Moda, on the Asian side of Istanbul at the southern… Read more

From friendly locals to Harry Potter’s house: a brief guide to Lavenham

‘Thank God for Lavenham,” writes Andrew Lloyd Webber in his new memoir. The composer says that, as… Read more

10 of the best insider's tips to Amsterdam

Amsterdam’s reputation for stag dos, spliff and sex tourism belies the rich pickings beyond Dam… Read more